Behind the growth strategy
Praharshita Kulkarni
AI-Native Growth Marketer
I'm a computer science engineer on paper. I started my marketing career in the final year of college, applied to internships out of pure FOMO, and landed a paid digital marketing role. That was 3.2 years ago.
What followed was less of a planned pivot and more of a slow realization: the CS background I thought I'd left behind was actually an advantage. Understanding how products are built, how developers think, and how technical buyers evaluate solutions gave me a lens most marketers don't have.
Over those 3.2 years, I've worked with B2B SaaS companies, DevTools, and early-stage startups, mostly as the first dedicated growth hire embedded directly in the founding team. Direct access, direct accountability.
I work best when the ICP is still undefined and the founding team is still figuring out whom to sell to and how. That energy drives me.
Content is the only marketing asset that outlives the budget that created it. Build it right once, and it keeps working. That is the case for organic growth, made simply.
AI will automate the parts of marketing that should have been automated years ago. The scheduling, the formatting, the reporting. What it cannot do is understand why a customer hesitated on a call, or what a competitor's silence in the market actually means. That reading of the room is still human work.
Distribution is an afterthought for most early-stage teams. They build the product, write the content, and then wonder why nobody sees it. The channel decision needs to happen before the first piece goes out.
I'm somewhere between a 6-episode streak and a book I said I'd finish by Sunday. Weekends are either out till late or a quiet corner with good lighting. I paint when my head gets too loud and take pictures when something is worth remembering.