Behind the growth strategy
Praharshita Kulkarni
AI-Native Growth Marketer
[PLACEHOLDER] I started my career doing everything at once — writing blog posts, managing social media, trying to run ads, and figuring out what "growth" actually meant for a B2B startup. It was messy, but it taught me something that still shapes every engagement: growth is a system, not a collection of tactics.
Over 3.2 years, I've worked with early-stage AI and SaaS companies across DevTools, GenAI, and enterprise software — usually as the first dedicated growth hire or a fractional partner embedded directly in the founding team. No layers. No account managers. Just me, the work, and the results.
[PLACEHOLDER] I'm particularly drawn to the early stage — before the playbook exists, when you're still figuring out who your buyer really is and what language makes them pay attention. That's where ambiguity is highest, and where clear strategic thinking creates the most leverage. That's where I do my best work.
Organic growth is the most compounding channel available to a startup. Every piece of content you build today can be working for you in 3 years. Paid can't say the same.
AI doesn't replace good marketing judgment — it amplifies it. The growth marketers who thrive in the next decade will be the ones who use AI to think bigger, not just to produce faster.
The best GTM strategy is the one your team can actually execute. A brilliant plan that requires 10 people to run is useless for a team of 3.
[PLACEHOLDER] Reading AI research papers, experimenting with new LLM workflows, writing about growth and AI on LinkedIn, watching too many founder interviews, and building small tools that solve exactly one annoying problem in my own work.