Work

Case Studies

A look at what I've worked on across AI startups, DevTools, and B2B SaaS.

SEO + Content StrategyAI DevTools

DevDynamics

Single-handedly built Refacto's entire content and social presence from the ground up in 6 months.

Sole content marketer on an AI code review tool. Built the content strategy, SEO foundation, and social presence from scratch with no team and no prior foundation to work from.

X followers in under a month

0 → 100+

Embedded as sole content marketer

1 Year

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Social Media GrowthGenAIInbound Lead Pipeline

Newtuple Technologies

Revved-up Newtuple's inbound lead pipeline through content-led growth from scratch.

Built Newtuple's content and social presence from zero, grew LinkedIn from 3k to 7k followers, and generated the company's first inbound lead pipeline through organic content in 6 months.

Inbound leads before I joined

0

Generated an inbound lead pipeline through organic content

1/month

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Content OperationsB2B

Lektik Consulting

Ran content operations across multiple formats and client verticals for 11 months at a venture studio.

Content writer at a multi-client venture studio for 11 months. Produced blogs, LinkedIn content, pitch decks, and client copy across 8 industries simultaneously.

Consistent content output across formats

11 months

Industries served through client content

8+

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