12K+
LinkedIn followers across 2 founder profiles
1,400
Newsletter subscribers in 5 months
3.8×
Increase in inbound demo requests
6
Inbound partnership inquiries sourced from content
[PLACEHOLDER] Sage AI builds document intelligence software for legal and compliance teams. Their founders had deep domain expertise but zero social presence. Competitors were already dominating the LinkedIn conversation, and the team knew that founders who owned the narrative in their category would win deals their competitors never even heard about.
Fractional content and distribution strategist, 3 days/week for 6 months.
Developed a founder thought leadership framework: 4 content pillars, 12 repeatable content formats
Ran weekly 45-minute founder interviews to extract ideas, contrarian opinions, and untold stories
Ghostwrote and published 90+ LinkedIn posts across 2 founder profiles
Built a content repurposing engine: long-form → LinkedIn → newsletter → X/Twitter thread
Launched "The AI Legal Brief" — a weekly newsletter that reached 1,400 subscribers in 5 months
Secured 3 podcast appearances and 2 bylined articles in industry publications
"[PLACEHOLDER] The best-performing posts were never product updates. They were founder opinions about what was happening in the industry — the takes other people were afraid to publish. People follow people, not companies. And the more specific and polarising the opinion, the higher the reach."
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