340%
Increase in organic traffic (month 1 → month 4)
1,200+
New monthly organic visitors by month 4
28
Keywords ranking in Google top 10
14
Demo requests directly attributed to organic content
[PLACEHOLDER] DevFlow is a developer tooling startup building infrastructure-as-code tooling for platform engineering teams. When they came to me, they had great product traction but near-zero organic presence — their website got 800 monthly visits, mostly branded. Zero non-branded keyword rankings. The product team was incredible but had no dedicated growth function.
Sole growth marketer, embedded for 4 months. Reported directly to the Head of Product.
Ran a full SEO audit and competitive gap analysis across 6 direct and indirect competitors
Built a keyword universe of 300+ terms mapped to the developer buyer journey (awareness → consideration → decision)
Created a 12-month editorial calendar prioritising high-intent, low-competition keywords
Wrote and published 18 long-form articles (2,000–4,500 words each) on technical infrastructure topics
Built a distribution system: LinkedIn, dev Slack communities, Hacker News, and Reddit r/devops
Implemented schema markup, internal linking strategy, and Core Web Vitals optimisations
"[PLACEHOLDER] Developer content works when it genuinely teaches, not when it sells. Every single article that drove pipeline was a how-to that mentioned the product only once — at the end, as a natural next step. The moment content starts feeling like a brochure, developers close the tab."
Engagement details