DevDynamics
Single-handedly built Refacto's entire content and social presence from the ground up in 6 months.
0 → 100+
X followers in under a month
1 Year
Embedded as sole content marketer
2
Social platforms built from zero
4
Channels owned: blog, LinkedIn, X, web copy
Refacto is an AI-powered code review tool. It plugs into GitHub, GitLab, Bitbucket, and Azure Repos and reviews pull requests automatically. It catches bugs, slow DB queries, and security vulnerabilities in minutes. Engineering teams use it to ship faster without the PR review backlog that slows most dev cycles down.
When I joined DevDynamics, Refacto was just getting started, and the team was heavily engineering-focused, so growth was not something anyone had time or context to work on.
I was the only content marketer assigned for this product. There was no playbook, no existing strategy, nothing to build on.
Content Marketing Specialist at DevDynamics. Sole marketer on Refacto for one year. Owned SEO, social media, content strategy, ICP research, and website landing page copy. Reported directly to the founder.
Wrote SEO-optimized blog content built around structured content clusters, covering topics that mattered to engineering teams evaluating AI code review tools.
Attended Refacto's product sales calls to capture real customer questions and objections. That language fed directly into content topics, messaging, and keyword targeting.
Researched and defined Refacto's Ideal Customer Profiles to sharpen audience targeting and make sure content was reaching the right people with the right message.
Launched and grew Refacto's LinkedIn and X accounts from zero. Scaled X to 100+ followers in under a month through a structured page warm-up approach and consistent posting.
Developed and executed social media content strategies for both platforms, aligned to Refacto's brand voice and audience engagement patterns.
Ran regular competitor content analysis to identify what was working in the DevTools space and adapted those patterns for Refacto's audience.
Coordinated with the design team to list Refacto on product discovery platforms including BetaList and TrustRadius.
Contributed UX copy and page structure decisions to DevDynamics' marketing website pages.
“DevTool marketing comes with a build vs. buy problem. Most engineering teams will consider building an internal solution before paying for one. So the real question is who has the urgency to solve it right now and who has already decided they are not going to build it themselves.
That does not come from keyword research alone. I spent time on Reddit, reading through threads where developers talked about code review bottlenecks, PR backlog, and code quality issues to understand what was actually frustrating people and at what point they started looking for a solution outside their team.
That context shaped everything. The ICP work, the content topics, the messaging.”
Engagement details